You voted and I listened. My new glasses are the Warby Parker Reese, the winner of my online poll. They cost $125, which is more than Warby’s baseline price of $95. That’s because I paid extra to have my super strong prescription coke-bottle lenses ground thinner. But I still saved money because that price is almost $200 less than the cost of the funky red frames from SEE that came in second. I do love that rockin’ red color though, so those glasses may end up on my holiday wishlist!
I also got an email with a clip from Warby Parker’s new ad campaign. This time though, no home run. Why are all the people in the video white? When I visited the company’s Soho store, I brought my friend who is multi-ethnic and also owns a couple of Warby Parker frames. And the clientele shopping at the store was diverse. Yet the ad doesn’t reflect that. Warby Parker touts itself as a progressive company which donates glasses to those in need. Yet the latest Cheerios ad is more forward thinking. What gives, Warby?